Much More Than a Scorer

Carmelo-Anthony-espn-the-magazine-2014-2Scoring Champion, 8x NBA All-Star, Olympic Gold Medalist, father, husband, and lover of the finer things of life, Carmelo Anthony still feels something is missing in life—his legacy. What will he be remembered for? Simply a high profile basketball player who has yet to win a ring? Anthony hates being known as only a New York Knicks forward. He realizes the opportunities he’s been blessed with are bigger than basketball. Defined by the media, the naysayers, and the critics by what he doesn’t have—a winning team and a profile as the best player, Anthony has set his sights on creating a bulletproof legacy in a new arena. Anthony recently started a tech investment firm with his business partner, Goldfarb, a noted media personality. Together Anthony and Goldfarb founded M7 (“Melo7”) Tech Partners to invest in early stage digital media and technology ventures.  Anthony is known for having the newest and hottest technology and is a self-described gadget freak, so he welcomed the opportunity to venture into tech investments. M7 investments include SeatGeek—a search engine for event tickets, Orange Chef—a smart nutrition scale, and most recently Alpha Draft—a fantasy eSports startup—among many others.  A cultural icon, Anthony is using his creativity, star power, and influence to redefine himself. His love for technological luxuries have allowed him to stretch beyond basketball and shape his own reputation. Anthony has embraced his fear of being a disappointment to the basketball world and begun mapping a future he can control. The greatest advice he’s received thus far: “Find one thing you’re passionate about and start building on that now.”

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